Whether your goal is to attract customers or educate others to a point of view, we assist you in crafting your strategy, deploying your message and engaging your audience.
Advance your cause, quest or leadership narrative with digital communication strategies grounded in analysis, insight and foresight.
Our Process
1. Discovery
Learn about you, your purpose, your business or organization, your audience. What are your goals? What is your cause?
2. Strategic Narrative
Create the story that defines your brand, audience, mission and strategy. What are your unique attributes, situations, opportunities, and challenges? What are your objectives and how will they be measured?
3. Design
Design and develop the brand assets, website, and digital means and venues to share your story and build your authority.
4. Content
Develop written, graphical, and video content to tell your story and advance your mission. Optimize for search relevance and clarity.
5. Publish
Regularly post your content on web and social media venues where it can be found or promoted.
6. Promote
Engage your target audience through direct, indirect, organic and paid placements and responses.
7. Measure
Review results and analytics. Gain insights and foresights from the data. Use what’s learned to update the strategy.
Consulting
- Situation Analysis
- Competitive Research
- Target Audience
- Narrative Development
- Brand Message and Mark
- Topic Research
- Web Strategy
Professional and Managed Services
- Web Development and Support
- Writing and Editing
- Keyword Research
- Search Engine Optimization
- Web, Social Media, and Email Campaigns
- Content Management
- Analytics and Reporting
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