Learn about you, your purpose, your business or organization, your audience. What are your goals? What is your cause?
Create the story that defines your brand, audience, mission and strategy. What are your unique attributes, situations, opportunities, and challenges? What are your objectives and how will they be measured?
Design and develop the brand assets, website, and digital means and venues to share your story and build your authority.
Develop written, graphical, and video content to tell your story and advance your mission. Optimize for search relevance and clarity.
Regularly post your content on web and social media venues where it can be found or promoted.
Engage your target audience through direct, indirect, organic and paid placements and responses.
Review results and analytics. Gain insights and foresights from the data. Use what’s learned to update the strategy.