People say, ‘Dream big!’ – but you have to think about the logistics. It’s not just coming up with a great idea; it’s how you can sell or market or promote that great idea. – Marley Dias The objective of the PROMOTE step, the sixth step of ETSZONE’s Seven Step Process, is to expose your …


Develop the Digital Assets and Communication Framework

“Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.” – Paul Rand To DEVELOP is to render ideas, concepts, and plans into reality.  It is to …

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Create the Concept

Create the Concept

“Creativity involves breaking out of established patterns in order to look at things in a different way.”  -Edward de Bono Why be creative in business?  Creativity is a source of competitive advantage, a way to add value to your service or product that uniquely differentiates you and your business from the competition.  The creative process …

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