Real-Time Search

Speed is one of the major forces driving technological innovation today. The Internet has trumped traditional media in the last decade as it has allowed users to quickly and easily access existing information from anywhere in the world with just the click of a mouse. However fast the Internet may be there lies an inherent bottle neck which has been solved with real-time search.

Typically when information is posted to a website, there is a delay between when the information that is posted and when it has been “crawled” by the search engine's bots. Depending on the popularity of the site, this can mean that the information has already aged by the time it is able to be searched on the web. Google revolutionized this space in 2002 with Google News. Suddenly you could search hundreds of thousands of news sources to find information that came out that day and even hour. That's just not good enough 8 years later!

What was fast in 2002 is now commonplace when compared to what real-time search has accomplished. Using a plethora of new search technologies, companies such as Google can monitor billions of changes and make them searchable in real-time. Thanks to real-time search information is now available the instant it is published.

Here's some example uses for real-time search in your work day:

  • Find marketing information about your business line or product. Want to know what people are talking about right now? Trending topics on twitter will give you an idea of who your target market is
  • Direct marketing - have product that you want to sell? Why not add twitter users that tweet about a product line? A perfect way to connect!
  • Industry news - traditional news sources like CNN are getting fast at "breaking news" - twitter and other real-time engines are BLAZING fast
  • Provider outages - want to know if your Blackberry is having an issue or ALL Blackberries?

Try it now: